Before going through the flow of Topic we must know this…..! What is Marketing??
- Identification of needs of customer and satisfaction of those needs through products or services profitability.
- Is there difference between customer and consumer?
Identifying the Need of the customer and satisfaction this are the most important factor for every Marketing Team.
Why do we says?
- “ I wear Levi’s jeans only”
- “ I use only SONY’s products”
- “ I use only APPLE’s Laptop”
Reason is Brand value. brand value arises because of good marketing strategy by the Marketing team as well as maintaining proper flow of Product(Anything that can be Offered to a Market to Satisfy a Need or Wants).
Marketing Team must know about Promotional tools.
- Advertising – It is paid form of non personal tool of promotion.
- Sale promotions – Sales promotion is generally used to attract customers by offering them various benefits in form of incentives it includes coupons, discounts, free samples etc.
- Publicity – It communicates information about company or it’s products or both through a news articles in news papers, TV, Radio etc.
- Direct marketing – In direct marketing organizations directly communicate to customers through e-mails, telephones , sms etc.
if the company wants to become a Market leader they should think for good Marketing Man power………….
Therefore every firm needs good Marketing Brains!!!!
somnath332 